ISSN 1671-3710
CN 11-4766/R

Advances in Psychological Science ›› 2019, Vol. 27 ›› Issue (7): 1320-1330.doi: 10.3724/SP.J.1042.2019.01320

• Regular Articles • Previous Articles    

Psychological processes and influences on vegetarianism

LIU Xiao-xiao1, TIAN Qirui2(), ZENG Yali1   

  1. 1 School of Management, Xiamen University, Xiamen 361005, China
    2 School of Psychology, Shandong Normal University, Jinan 250358, China
  • Received:2018-08-12 Online:2019-07-15 Published:2019-05-22
  • Contact: TIAN Qirui


As people become more and more concerned with health, environmental protection and animal welfare, vegetarianism is emerging and has drawn increasing attention from psychologists. Psychological research on vegetarianism is still at an early stage. Psychological processes regarding vegetarianism involve cognitive, emotional, motivational aspects and vegetarian identity. Individual differences, stereotype, and macro factors also influence vegetarianism. Future research could further explore how socio-cultural factors influence vegetarian food choice, social representations about vegetarianism in China, the embodied cognition effect of vegetarian food, as well as the dynamic development of vegetarianism as a subculture. Implications can be drawn for developing effective interventions on healthy and pro-environmental dietary patterns.

Key words: vegetarianism, vegetarian identity, food choice, meat paradox

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