Abstract:

Recent literature has focused on road traffic violations from the perspective of the theory of planned behavior (TPB). Some studies extended the TPB by including the descriptive norm, moral norm, anticipate regret, past behavior and risk perception to improve prediction performance. Results of these studies showed that both the TPB variables (attitude, subjective norm, and perceived behavioral control) and the added variables, such as the moral norm, reliably predicted traffic violations intentions and behaviors. Moreover, the interventions based on this theoretical model were proved to be effective at reducing road traffic violations. Future studies should explore other variables to improve this extended TPB and apply it in practice.

Key words: theory of planned behavior, road traffic violations, moral norm, anticipated regret