Abstract:

As the most widely used measure of implicit social cognition, Implicit Association Test (IAT) has been applied in many areas since 1998. Applications of IAT mainly involve seven areas: mental health and behavioral problems, development and education, employment, politics, forensics, consumer behavior and decision-making, and intimate relationships. Ample evidence showed that IAT can be used to assess a diversity of implicit constructs and to predict various outcomes over and beyond parallel explicit measures. Although many studies on IAT have also been done in China, applications are still limited. To fill the gap, Cloud Psychology Lab (www.cpsylab.com) provided a large number of free online IATs to facilitate the applications of IAT in China.

Key words: Implicit Association Test (IAT), Implicit Social Cognition, Cloud Psychology Lab