Abstract: The perception of inflation is a subjective experience of inflation. The cognitive mechanism of perception of inflation is generally reflected in the price experience phase and the integration phase: the price experience phase mainly involves individual’s susceptibility and memory; the integration phase mainly involves availability heuristic, anchoring and adjustment heuristic. Additionally, it is suggested that many factors make impact on the perception of inflation, including the expectation of inflation, framing effects, price fairness, social amplification, currency changeover and so on. Future studies could focus on exploring information processing mode, cognitive-neural mechanism, cross-culture influential factors and new index with highecological validity.

Key words: perceived inflation, differential threshold, loss aversion, availability heuristic, anchoring and adjustment heuristic