ISSN 1671-3710
CN 11-4766/R
主办:中国科学院心理研究所
出版:科学出版社

›› 2006, Vol. 14 ›› Issue (6): 859-865.

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A New Look at Framing Effects: The Neural Basis of Decision-making under Risk

Gao Liping;Li Shu;Shi Kan   

  1. School of Human Resource Development & Management, Shenyang Normal University 110034, China

    Institute of Psychology, Chinese Academy of Science, 100101, China

  • Received:2005-11-04 Revised:1900-01-01 Online:2006-11-15 Published:2006-11-15
  • Contact: Li Shu

Abstract: The study of decision-making under risk has been a major thrust of microeconomics and psychology in the last few decades. Both classical decision-making theory and prospect theory focus on the study of decision-making behavior, while the psychological mechanism under the decision-making has been in the dark. The latest and possibly most exciting frontier in this research area is the effort to understand the way in which neural processes mediate risk-taking behavior. Neuroscientists and their collaborators begin to apply modern neurophysiology methods to risk decision-making. The mechanisms and neural basis of framing effects that violate the invariance principle are presented and discussed from the following aspects: positive & negative framing, sure choice & risk option, risk aversion & risk seeking, and over-weighting low probabilities. Concluding remarks assess the future prospects of the cognitive neuroscience of decision-making under risk, such as decision-making under uncertainty and multiple play

Key words: decision-making under risk, framing effect, neural mechanism

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