Abstract: Prejudice is not inevitable. People can control their prejudiced responses through self-regulation. Individuals who have high internal motivation and low external motivation are able to control their prejudice most effectively, including implicit prejudice. When the motivation is well internalized, it performs automatically. The quadruple process model disentangles the influences of automatic process and controlled process on implicit task performance; and it can better explain how the interaction of association activated automatically and self-regulation influences behavior. The limitations of current literature in the field were discussed.

Key words: prejudice, self-regulation, stereotype, motivation to respond without prejudice