虚拟主播“流量”如何变“销量”? 基于交互特征视角的消费行为机制
乔抒晨, 胡名叶, 牛晓晓, 杨辰
How do virtual streamers turn viewership traffic into sales? Consumer behavior mechanisms from an interaction characteristics perspective
QIAO Shuchen, HU Mingye, NIU Xiaoxiao, YANG Chen
心理科学进展
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2027, (1): 82
-100
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DOI: 10.3724/SP.J.1042.2027.0082
