虚拟主播“流量”如何变“销量”？基于交互特征视角的消费行为机制
乔抒晨, 胡名叶, 牛晓晓, 杨辰
How do virtual streamers turn viewership traffic into sales? A study on the mechanism of consumer behavior based on interaction characteristics
QIAO Shuchen, HU Mingye, NIU Xiaoxiao, YANG Chen
心理科学进展
.
0, (): 0
.
DOI: 10.3724/SP.J.1042.2026.LS.00095
