ISSN 1671-3710
CN 11-4766/R

心理科学进展 ›› 2020, Vol. 28 ›› Issue (5): 833-843.doi: 10.3724/SP.J.1042.2020.00833

• 研究前沿 • 上一篇    下一篇


雷亮(), 王菁煜, 柳武妹   

  1. 兰州大学管理学院, 兰州 730000
  • 收稿日期:2019-05-13 出版日期:2020-04-26 发布日期:2020-03-27
  • 通讯作者: 雷亮
  • 基金资助:
    * 国家自然科学基金面上项目(71972092);国家自然科学基金重点项目(71832015, 71832010);中央高校基本科研业务费专项资金项目(人文社科类 2020jbkyt d003)

The effect of scarcity on individuals’ psychology and behavior: An explanation from a more integrated perspective

LEI Liang(), WANG Jingyu, LIU Wumei   

  1. School of Management, Lanzhou University, Lanzhou 730000, China
  • Received:2019-05-13 Online:2020-04-26 Published:2020-03-27
  • Contact: LEI Liang


稀缺是由资源的真实缺乏或感知缺乏所引起的个体欲望和需求得不到满足的一种状态。稀缺作为一种普遍存在的现象对个体的情感、认知、以及行为方式产生了重要的影响, 但是不同类型的稀缺(以食物、产品、资金为代表的有形资源稀缺vs.以时间为代表的无形资源稀缺)对个体心理和行为的影响是否存在共性与差异?梳理文献发现, 有形资源稀缺会使个体产生珍惜性行为、补偿性行为和趋近性行为, 而无形资源稀缺只会使个体产生珍惜性和补偿性行为。未来研究应关注稀缺影响个体行为的边界条件, 以及时间稀缺对个体心理和行为的影响。

关键词: 稀缺, 有形资源稀缺, 无形资源稀缺, 心理感知, 行为方式


Scarcity is a state due to dissatisfaction of individual desire and demand, which is resulted from real scarcity of resource or perceived scarcity of resource. As a universal phenomenon, scarcity plays an important role in individual emotion, perception and behavior. Tangible resource scarcity is represented by scarcity in food, product and capital, whereas intangible resource scarcity is represented by scarcity in time. Are there any similarities and differences in different kinds of scarcity? This question has not been addressed by past scarcity research. After combing theses, this paper found that tangible resource scarcity led to individual’s cherishing behavior, compensation behavior, and approaching behavior, whereas intangible resource scarcity only led to cherishing behavior and compensation behavior. Future research should focus on the boundary conditions under which scarcity would not affect individuals’ behavior, and the impact of time scarcity on individual psychology and behavior.

Key words: scarcity, tangible resource scarcity, intangible resource scarcity, perception, behavior