心理科学进展 ›› 2018, Vol. 26 ›› Issue (11): 1915-1927.doi: 10.3724/SP.J.1042.2018.01915
收稿日期:
2017-11-20
出版日期:
2018-11-15
发布日期:
2018-09-26
通讯作者:
姚唐
E-mail:yaot@buaa.edu.cn
基金资助:
WANG Yanzhi1, YAO Tang2,3(), LU Hongliang4
Received:
2017-11-20
Online:
2018-11-15
Published:
2018-09-26
Contact:
YAO Tang
E-mail:yaot@buaa.edu.cn
摘要:
冲动性购买是生活中的常见现象, 也是消费者行为研究的重要子领域。围绕单人购物情境下的冲动购买研究成果较多, 而对结伴购物情境下的冲动购买行为研究明显不足。聚焦结伴购物情境下消费者的冲动购买现象, 基于“欲望-意志力”模型, 在情绪感染理论、归因理论等理论基础之上, 采用焦点访谈法、实验法、问卷调查法等研究方法, 从欲望和意志力两个方面, 深入探讨结伴购物消费者冲动购买行为发生的内部决策机理。研究结论将丰富现有结伴购物情境下的冲动购买行为研究内容, 也为企业营销实践、个人冲动购买行为管理以及政府部门开展消费者教育提供理论指导。
中图分类号:
王艳芝, 姚唐, 卢宏亮. (2018). 结伴购物情境下消费者冲动购买行为发生机理. 心理科学进展 , 26(11), 1915-1927.
WANG Yanzhi, YAO Tang, LU Hongliang. (2018). The mechanism of consumer impulsive buying in the context of shopping with others. Advances in Psychological Science, 26(11), 1915-1927.
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