关键词: 社会创业, 资源动员战略, 深层文化多样性, 数字创业团队, 资源编排

Abstract: Digital technology provides an opportunity to improve the efficiency of social entrepreneurial resource, so that the composition of digital entrepreneurial team is more open, but the manifestation of digital entrepreneurial team deep-level cultural diversity and the influence mechanism on the process of social entrepreneurial resource orchestration have not been systematically discussed and verified. The specific research contents of this paper include: the unique connotation and key dimensions of digital entrepreneurial team deep-level cultural diversity are explored in the Chinese context; based on the attention-based view, the paper explores the influence mechanism of digital entrepreneurial team deep-level cultural diversity on the social entrepreneurial resource structuring from the two aspects of the attention allocation object and the linkage of multiple situational factors; in view of legitimacy perspective, this paper explores the evolutionary mechanism of digital entrepreneurial team deep-level cultural diversity on social entrepreneurial resource bundling from the two dimensions of bundling mode and time; on account of digital value creation perspective, this paper discusses the dynamic evolution process of digital entrepreneurial team deep-level cultural diversity to leverage social entrepreneurial resource from the two aspects of core and supporting entities.
The theoretical construction of this paper mainly includes the following aspects:
First, this paper identifies and refines the deep-level cultural diversity dimension of digital entrepreneurial team and the process of social entrepreneurial resource development, and enrich the theoretical framework of social entrepreneurial resource development research at the level of interaction between entrepreneurial team and digital technology. The current research on the process of social entrepreneurial resource development mainly explores resource mobilization strategies like resource bricolage and resource optimization. The starting point is that resource bricolage and resource optimization are considered to be very effective ways to break through the dilemma of resource development. However, in the context of the digital economy, entrepreneurial team members with different cultural backgrounds, social identities, and knowledge and experience have helped the development of social entrepreneurial resources. This paper extends the research on the social entrepreneurial resource development process to the level of interaction between entrepreneurial team and digital technology. Based on theoretical perspectives such as resource orchestration, attention-based view, legitimacy, and digital value creation, this paper constructs a theoretical framework for the influence of deep-level cultural diversity of digital entrepreneurial team on the process of social entrepreneurial resource orchestration, making more richer picture of social entrepreneurial resource orchestration at the level of interaction between entrepreneurial team and digital technology.
Second, this paper explores the key constructs and operational indicators that explain entrepreneurial behaviors such as deep-level cultural diversity of digital entrepreneurial team and social entrepreneurial resource orchestration in the context of the digital economy, enriching the micro-knowledge base of entrepreneurial team heterogeneity for entrepreneurial resource management research. Although some studies have pointed out that the research on the relationship between entrepreneurial team heterogeneity and entrepreneurial resource is mainly based on theoretical perspectives such as information and decision making theory, social categorization theory, legitimacy theory, and signaling theory, the research on surface-level cultural heterogeneity such as gender, race, and nationality have the double-edged sword effect on entrepreneurial cognition and resource. This paper comprehensively considers the deep-level cultural diversity of digital entrepreneurial team and resource orchestration behavior of the social entrepreneurial enterprise in the context of digital economy. By systematically combing the relevant results of entrepreneurial team cultural heterogeneity and entrepreneurial resource, this paper further refines key concepts, develops relevant measurement indicators, and uses a combination of quantitative and qualitative research methods to analyze and test the mechanism of entrepreneurial behavior. On the one hand, it helps to make up for the shortcomings of existing research on the applicability of social entrepreneurial resource, especially in the digital economy context; on the other hand, it enriches the existing theoretical research on the relationship between entrepreneurial team heterogeneity and entrepreneurial resource.
Third, this paper integrates the perspectives of resource orchestration and digital social entrepreneurship theory to deepen the internal mechanism and boundary condition of resource orchestration theory in the context of digital social entrepreneurship. The existing research field of resource orchestration theory is mainly based on commercial entrepreneurship in the context of the digital economy, and explores how entrepreneur-level factors, entrepreneurial firm-level factors, and multi-agent factors affect the resource orchestration process of the entrepreneurial enterprise. The current research on resource orchestration process is mainly based on the single entity of the entrepreneurial enterprise, which cannot interpret the dynamic process of multi-entities of resource orchestration. It is necessary to further explore the unique characteristics of the resource orchestration process of the social entrepreneurial enterprise, such as lack of legitimacy and dual value conflicts. This paper focuses on the application of resource orchestration theory, takes into account the characteristics of digital technology such as openness, and divides social entrepreneurial resource orchestration into three stages: resource construction, resource bundling and resource leveraging. Combining the attention-based view, legitimacy and digital value creation theory perspectives, this paper explores the internal mechanism, evolution mechanism and dynamic evolution process between the core entity like deep-level cultural diversity of digital entrepreneurial team and supporting entities such as government departments, digital users, universities and research institutions, investment institutions and entrepreneurial service agencies in the process of social entrepreneurial resource orchestration, providing new theoretical insight for exploring the digital social entrepreneurial context and boundary conditions of resource orchestration.

Key words: social entrepreneurship, resource mobilization strategy, deep-level culture diversity, digital entrepreneurial team, resource orchestration