ISSN 1671-3710
CN 11-4766/R

心理科学进展 ›› 2014, Vol. 22 ›› Issue (5): 760-771.doi: 10.3724/SP.J.1042.2014.00760

• 研究前沿 • 上一篇    下一篇



  1. (1中央财经大学社会发展学院心理学系; 2中央财经大学经济心理研究所, 北京 100081) (3首都师范大学教育学院, 北京 100048)
  • 收稿日期:2013-09-11 出版日期:2014-05-15 发布日期:2014-05-15
  • 通讯作者: 窦东徽
  • 基金资助:


Babyface Effect: Babyface Preference and Overgeneralization

DOU Donghui;LIU Xiaocen;ZHANG Yujie   

  1. (1 Department of Psychology at School of Social Development, Central University of Finance and Economics, Beijing 100081, China) (2 Institute of Economic Psychology, Central University of Finance and Economics, Beijing 100081, China) (3 Collge of Education, Capital Normal University, Beijing 100048, China)
  • Received:2013-09-11 Online:2014-05-15 Published:2014-05-15
  • Contact: DOU Donghui


娃娃脸效应是指由婴儿面孔特征(或婴儿图式)所引发的普遍、进化的社会认知反应, 不仅包括对婴儿面孔的偏好性反应—— 如优先注意、关怀和照料的冲动, 还包括对于具备婴儿图式的成年人、动物甚至非生命物体的泛化性反应, 即认为这些对象具有与婴儿相似的特质并对其产生相应的态度和行为。娃娃脸效应的表现、影响因素及神经机制的相关研究证明了人类对于婴儿面孔特征的偏好性反应是一种本能释放机制, 并为进化心理学中的亲代投资及性别选择理论提供了佐证。娃娃脸效应的文化差异以及实践应用可能是这一领域未来研究的主要方向。

关键词: 娃娃脸效应, 婴儿图式, 对婴儿面孔的偏好, 娃娃脸过度泛化效应


The babyface effect is a prevalent and evolutionary social-cognitive phenomenon induced by the babyface feature or baby scheme. This effect involves not only a preference to babies’ faces including attention capture and impulsion of caregiving and feeding but also an overgeneralization effect to adults, animals and non-living things with similar babyface features. In this way any stimuli presenting baby-like stereotype can induce corresponding attitude and behaviors. Recent studies on the manifestation, mechanism and influencing factors of the babyface effect suggest that modern people’s response to baby scheme is an innate releasing mechanism and provide evidences to evolutionary psychological theories such as parental investment and sexual selection. Future research should focus more on the cultural difference and the practical application of this effect.

Key words: babyface effect, baby scheme, babyface preference, babyface overgeneralization effect