Abstract:

With the development of the embodied cognition theory, studies on eating behavior have led to some novel and interesting findings based on the mental simulation approach. These findings provide a new perspective on solving overeating and obesity problems, as well as on improving food marketing performance. This article mainly focuses on discussing the effects of mental simulation on eating behavior and the factors which influence mental simulation. Based on the extant literature, first, we discuss the effects of mental simulation on eating behavior. Specifically, we conclude that, while on the one hand, mental simulation can promote eating, on the other hand, it may also inhibit eating. Second, we group factors of mental simulation into two major categories and refer to them as ease factors and motivational factors, and we elaborate on each of them. Third, we discuss the important potential applications on healthy eating behavior as well as on food marketing. Finally, future research issues are outlined.

Key words: embodied cognition, mental simulation, eating behavior