ISSN 1671-3710
CN 11-4766/R

Advances in Psychological Science ›› 2020, Vol. 28 ›› Issue (12): 2052-2063.doi: 10.3724/SP.J.1042.2020.02052

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Nudging strategies to promote healthy eating behavior

LI Jiajie, YU Tongtong   

  1. School of Agricultural Economics and Rural Development, Renmin University of China, Beijing 100872, China
  • Received:2020-02-17 Online:2020-12-15 Published:2020-10-27

Abstract: With respect to interventions for healthy eating behaviors of citizens, the more covert nudging strategies, which focus on influencing intuitive thinking system, have shown their advantages over conventional policies. Based on the unique influencing mechanisms of nudging strategies on healthy diet decisions, the nudging framework comprises four main categories, namely, providing decision information, improving decision options, influencing decision structures and reminding decision directions, which further include nine sub-categories. Considering the disputes over the nudging strategies in practice, the implementation of the nudging strategies should be integrated with conventional policies in China, fully take into consideration the actual conditions in China and the characteristics of Chinese consumers and take full advantages of information technology and big data, to achieve the goal of Healthy China.

Key words: nudge, healthy eating behavior, intervention strategy, health policy

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