Dynamic or Static? The Influence of Ingredient Image Presentation on Perceived Product Efficacy

doi:10.3724/SP.J.1041.2025.0495

Acta Psychologica Sinica ›› 2025, Vol. 57 ›› Issue (3): 495-510.doi: 10.3724/SP.J.1041.2025.0495

• Original article • Previous Articles

Dynamic or Static? The Influence of Ingredient Image Presentation on Perceived Product Efficacy

JIANG Hongyan¹^,², ZHANG Mengting¹(), KANG Chunxiao¹, LIU Junwen¹

¹School of Economics and Management, China University of Mining and Technology, Xuzhou 221116, China
²Research Center for Big Data Marketing and Green Innovation, Xuzhou 221116, China

Published:2025-03-25 Online:2025-01-24
Contact: ZHANG Mengting, E-mail: cumtgygczmt@163.com

Abstract

JIANG Hongyan, ZHANG Mengting, KANG Chunxiao, LIU Junwen. (2025). Dynamic or Static? The Influence of Ingredient Image Presentation on Perceived Product Efficacy. Acta Psychologica Sinica, 57(3), 495-510.

Dynamic or Static? The Influence of Ingredient Image Presentation on Perceived Product Efficacy

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