Abstract: It is believed that skin color is the most important color in TV reproduction. So far no data is available with respect to the preferredChinese skin color. 24 photographs of a young Chinese woman's face withvarious chromaticities of the skin were used as experimental samples. Each chosen sample was put in front of the television camera. Thecategory- judgment method was employed for subjective evaluation of thequality of the reproduced skin color on the television monitor. It was found that the chromaticity of preferred Chinese shin color isx=0.4056, y=0.3549, Y=34.12, dominant wavelength λd=590nm and exitationpurity Pe=36.7%. Comparing this result with that obtained for real skincolor, the dominant wavelength remains unchanged, but the purity of thepreferred skin color is much higher than that for real skin color.

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