Double-edged sword effect of multitasking on prosocial behavior

doi:10.3724/SP.J.1041.2024.01800

Acta Psychologica Sinica ›› 2024, Vol. 56 ›› Issue (12): 1800-1820.doi: 10.3724/SP.J.1041.2024.01800

• Reports of Empirical Studies • Previous Articles Next Articles

Double-edged sword effect of multitasking on prosocial behavior

LIU Xinyan¹^,², WU Hailan¹, TU Ju¹, WANG Lu¹^,²()

¹School of Business Administration, Zhongnan University of Economics and Law, Wuhan 430073, China
²E-Commerce Research Center, Zhongnan University of Economics and Law, Wuhan 430073, China

Published:2024-12-25 Online:2024-11-04
Contact: WANG Lu E-mail:luwang@zuel.edu.cn

Abstract

LIU Xinyan, WU Hailan, TU Ju, WANG Lu. (2024). Double-edged sword effect of multitasking on prosocial behavior. Acta Psychologica Sinica, 56(12), 1800-1820.

Figures/Tables 12

Figure 1. Theoretical model.

Figure 2. Interaction of multitasking and thinking focus on donation intention (Study 1a).

Figure 3. Interaction of multitasking and thinking focus on donation intention (Study 1b).

Figure 4. Interaction of multitasking and thinking focus on prosocial behavior (Study 1c).

Figure 5. Interaction of multitasking and thinking focus on “Caring for Children with Autism” participation intention (Study 2)。

Figure 6. Moderated mediation analysis (Study 2).

Figure 7. Interaction of capability sustainability and multitasking on proportion of donation (Study 3a).

Figure 8. Moderated mediation analysis (Study 3a).

Figure 9. Interaction of different self-efficacy and multitasking on donation intention (Study 3b).

Table 1 Self efficacy and donation intention for Learning Package under different conditions (N = 820)

Task Feasibility	Thinking Focus	Multitasking	Self-efficacy				“Left-Behind Children Learning Kits” Donation Intention
Task Feasibility	Thinking Focus	Multitasking	M	SD	p	η²	M	SD	p	η²
feasible	process	single-tasking	5.52	0.69	<0.001^***	0.016	5.40	1.03	0.021^*	0.007
	process	multitasking	5.00	1.01	<0.001^***	0.016	5.04	0.97	0.021^*	0.007
	outcome	single-tasking	5.37	0.67	0.003^**	0.011	5.26	0.80	<0.001^***	0.026
	outcome	multitasking	5.79	0.69	0.003^**	0.011	6.00	0.70	<0.001^***	0.026
infeasible	process	single-tasking	4.81	1.26	0.610	0.000	5.00	1.30	0.903	0.000
	process	multitasking	4.88	1.06	0.610	0.000	4.98	1.34	0.903	0.000
	outcome	single-tasking	4.87	1.32	0.609	0.000	5.04	1.33	0.899	0.000
	outcome	multitasking	4.80	1.10	0.609	0.000	5.02	1.33	0.899	0.000

Figure 10. Moderating effect of task feasibility on the donation intention (Study 4).

Figure 11. Moderated mediation analysis (Study 4).

Double-edged sword effect of multitasking on prosocial behavior

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