ISSN 0439-755X
CN 11-1911/B

Acta Psychologica Sinica ›› 2018, Vol. 50 ›› Issue (8): 803-813.doi: 10.3724/SP.J.1041.2018.00803

• Special Column: Behavioral decision-making is nudging China toward the overall revitalization •     Next Articles

Behavioral decision-making is nudging China toward the overall revitalization

HE Gui-Bing1,LI Shu2,3,LIANG Zhu-Yuan2,3()   

  1. 1 Department of Psychology and Behavioral Sciences, Zhejiang University, Hangzhou 310028, China
    2 CAS Key Laboratory of Behavioral Science, Institute of Psychology, Beijing 100101, China
    3 Department of Psychology, University of Chinese Academy of Sciences, Beijing 100049, China
  • Received:2018-05-04 Published:2018-08-25 Online:2018-07-02


As an editorial for Acta Psychologica Sinica’s special column, this paper provides a concise overview of the nudge concept and its progress. The necessity of the concept is analyzed, and the main methods and fields of application are summarized. The effects of the concept on the promotion of people’s health, wealth, and happiness are elucidated, and the related disputes are clarified. Several suggestions that may help researchers in carrying out nudge research are also derived. We briefly draw the outlines for several papers in this special column and discuss the outlook for how nudge research should begin in China with the goal of attracting psychologists to devote to nudge research.

Key words: nudge, behavioral sciences, behavioral decision making, public policy, promoting social development

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