The Moderating Effect of Product Type on the Shopping Momentum Effect
YAO Qing;CHEN Rong;DUAN Suhuan
(1 Dongling School of Economics and Management, University of Science and Technology Beijing, Beijing 100083, China) (2 School of Economics and Management, Tsinghua University, Beijing 100084, China) (3 School of Psychology, Beijing Normal University, Beijing 100875, China)
YAO Qing;CHEN Rong;DUAN Suhuan. (2013). The Moderating Effect of Product Type on the Shopping Momentum Effect. Acta Psychologica Sinica, 45(2), 206-216.