ISSN 0439-755X
CN 11-1911/B
主办:中国心理学会
   中国科学院心理研究所
出版:科学出版社

心理学报 ›› 2011, Vol. 43 ›› Issue (04): 442-452.

• • 上一篇    下一篇

识解水平对跨期选择和风险选择的影响

陈海贤;何贵兵   

  1. 浙江大学心理与行为科学系, 杭州 310028
  • 收稿日期:2010-10-09 修回日期:1900-01-01 出版日期:2011-04-30 发布日期:2011-04-30
  • 通讯作者: 何贵兵

The Effect of Construal Level on Intertemporal Choice and Risky Choice

CHEN Hai-Xian; HE Gui-Bing   

  1. Department of Psychology and Behavioral Sciences, Zhejiang University, Hanghzou 310028, China
  • Received:2010-10-09 Revised:1900-01-01 Published:2011-04-30 Online:2011-04-30
  • Contact: HE Gui-Bing

摘要: 通过考察识解水平启动对跨期选择和风险选择的影响, 探究两类选择对时间或风险心理加工的相似性。结果发现, 无论以思维诱导为识解水平的启动条件(实验1), 还是以视觉加工为识解水平的启动条件(实验2), 受高识解水平启动的被试对延迟选项和风险选项的主观值判断都要大于受低识解水平启动的被试, 说明跨期选择中的延迟时间和风险选择中的概率具有相似的表征, 而识解水平思维定势是通过影响金额和时间(或概率)的相对权重起作用。即由于高识解水平下的金额权重高于低识解水平, 时间(或概率)权重低于低识解水平, 从而使被试在高识解水平下更愿意等待或冒险。

关键词: 识解水平, 心理距离, 跨期选择, 风险选择, 时间折扣

Abstract: It has been proved that there exist a number of similarities between intertemporal choice and risky choice. The similarities imply that some equal processes may be included in these two choices.
Construal level theory (CLT) proposes a new explanation of these similarities. In CLT, time and probability are both dimensions of psychological distance, and are represented in similar ways (Trope & Liberman, 2003, 2010). Distant or uncertain events are represented as high level construals, whereas near or certain events are represented as low level construals. As events become more distant or less certain, the high-level construals become more influential whereas the low-level construals become less influential in shaping preferences. Meanwhile, delay or probability is represented as low-level construal in valuation of delayed or risky choices, whereas the magnitude of money is represented as high-level construal (Sagristano, Trope, & Liberman, 2002; Trope & Liberman, 2003).
The purpose of this paper is to shed some additional light on the underlying processes of intertemporal and risky choice by investigating the effects of construal-level mindsets on them. We hypothesize that construal-level mindsets have similar effects on intertemporal and risky choice because time and probability are represented in similar ways. As the magnitude of money (high-level construal) is more influential whereas time and probability (low-level construal) are less influential, participants with high-level mindsets might value delayed and risky money higher than those with low-level mindsets.
Two experiments were conducted to test this hypothesis. In experiment 1, 140 college students were procedurally primed to high or low level construal mindsets by considering questions related to “why” or “how” they engaged in certain actions, then some participants accomplished intertemporal choices (experiment 1a) and others made risky choices (experiment 1b). In experiment 2, 139 college students were procedurally primed to high or low level construal mindsets by reacting to global letters or local letters, then accomplished intertemporal choices (experiment 2a) or risky choices (experiment 2b). The results indicate that participants with high level construal mindsets value delayed and risky money higher than those with low-level mindsets, both in experiment 1 and 2. These results are consistent with the hypothesis.
The results may have some important implications. Firstly, time and probability are represented in a similar way, which can explain some parallels between intertemporal and risky choices, especially common difference effect and common ratio effect. Secondly, construal-level mindsets can affect intertemporal and risky choices, which reminds us to pay more attention to the influence of the decision context that may trigger different mindsets. Thirdly, construal-level mindsets can be triggered by both thought and visual perception, which gives additional evidence that the connection between psychological distances and construal levels could be activated automatically and implicitly.

Key words: construal level, psychological distance, intertemporal choice, risky choice, time discounting