ISSN 0439-755X
CN 11-1911/B
主办：中国心理学会
　　　中国科学院心理研究所
出版：科学出版社

心理学报 ›› 1998, Vol. 30 ›› Issue (4): 394-400.

• • 上一篇    下一篇

风险决策中动态框架效应研究

王重鸣;梁立   

  1. 杭州大学心理系!浙江，310028,杭州大学管理学院!浙江，310028
  • 发布日期:1998-12-25 出版日期:1998-12-25
  • 通讯作者: 王重鸣

A STUDY ON DYNAMIC FRAMING EFFECTS IN RISKY DECISION

Wang Zhongming(Department of Psychology, Hangzhou University, ZheJiang, 310028);Liang Li(School of Management, Hangzhou University, ZheJiang, 310028)   

  • Online:1998-12-25 Published:1998-12-25

摘要： 风险决策的框架效应一直是理论研究和实践应用的焦点。该研究利用计算机联网模拟团队分布式动态风险决策任务，从三个方面（过去绩效，启动资金和目标设置）研究决策者在动态条件下风险偏好的变化规律。研究发现“目标设置”因素框架效应具有抑制作用，“启动资金”因素对个体和团队有不同影响。研究结果表明，风险敏感性同样适用于解释动态情境下的风险偏好。

关键词: 框架效应, 风险敏感性, 风险偏好, 启动资金

Abstract: The framing effects of risky decision have for both theoretical and practical reasons received much attention. By using simulated team scale dynamic distributed decision-making task on computer network, three factors (past performance factor, target set factor and start bonus factor) were used to find their influences on decision maker's risk preference. It was found that the target factor had a refrain function on other framing effects and the start bonus factor had different effects on the individual and the team. The results imply that the risk sensitivity can also be used to explain the risk preference in dynamic context.

Key words: framing effects, risk sensitivity, risk preference, start bonus