ISSN 1671-3710
CN 11-4766/R
主办：中国科学院心理研究所
出版：科学出版社
The effect and mechanism of social presence in live marketing on online herd consumption from behavioral and neurophysiological perspectives
XIE Ying, LI Chunqing, GAO Peng, LIU Yi
Advances in Psychological Science . 2019, (6): 990 -1004 .  DOI: 10.3724/SP.J.1042.2019.00990