ISSN 1671-3710
CN 11-4766/R
主办：中国科学院心理研究所
出版：科学出版社
A REVIEW OF RESEARCHES ON THE FACTORS RESTRICTING THE EFFECTIVENESS OF CELEBRITY ADVERTISING
Wang Huaiming, Ma Mouchao (Institute of Psychology, The Chinese Academy of Sciences, Beijing 10011)
心理科学进展 . 2002, (3): 342 -349 .