ISSN 1671-3710
CN 11-4766/R
主办：中国科学院心理研究所
出版：科学出版社
CN 11-4766/R
主办：中国科学院心理研究所
出版：科学出版社
|
ISSN 1671-3710
CN 11-4766/R 主办：中国科学院心理研究所 出版：科学出版社 |
| 2019, Vol. 27(4): 737-747 DOI: 10.3724/SP.J.1042.2019.00737 | ||
| The influence of cause-related marketing on consumers' attitude and its theoretical explanation | ||
LUO Ziwei1,2, LÜ Linxiang2( ) |
||
| 1 The Institute of Enterprise Development 2 School of Management, Jinan University, Guangzhou 510632, China |
||
| Received 2018-05-10 Revised null | ||
| Supporting info | ||
|
|