ISSN 1671-3710
CN 11-4766/R
主办:中国科学院心理研究所
出版:科学出版社

›› 2007, Vol. 15 ›› Issue (6): 962-967.

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A Review of the Development of Research on Ambivalent Attitude

Chen Zhixia;Chen Jianfeng   

  1. Department of Sociology, Huazhong University of Science and Technology,Wuhan 430074,China
  • Received:2007-04-23 Revised:1900-01-01 Online:2007-11-15 Published:2007-11-15
  • Contact: Chen Zhixia

Abstract: This paper introduced and discussed the development of research on general ambivalent attitude and specific ambivalent attitude on race, gender, etc. The concept of ambivalent attitude refers to the simultaneously existence and its degree of positive and negative evaluations and feelings to an attitude object. The operations of ambivalent in current researches were variety, included direct and indirect measurements. The relevant researches mainly concentrated on its antecedents, consequences and strength, etc

Key words: ambivalent attitude, cognition dissonance, ambivalent race attitude, ambivalent sexism

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