Please wait a minute...
Advances in Psychological Science    2014, Vol. 22 Issue (11) : 1782-1790     DOI: 10.3724/SP.J.1042.2014.01782
Regular Articles |
Experiential Purchases, Material Purchases, and Happiness: An Introduction
JIANG Jiang; XU Feng; ZENG Taoran; XU Yayi
(School of Psychology, Beijing Normal University, Beijing 100875, China)
Download: PDF(256 KB)  
Export: BibTeX | EndNote | Reference Manager | ProCite | RefWorks    

Experiential purchase refers to the purchase aiming to get life experience, while material purchase is defined as the purchase made to acquire material possession. These two types of purchase influence individuals’ happiness to different extents, such that compared with material purchase, experiential purchase is more likely to make people happy. This difference is out of five potential reasons: unlike material, experience will become better and better as time goes by; there is a stronger relationship between experience (vs. material) and self; experience is less likely to involve in social comparison than material; experience can fulfill individuals’ basic psychological needs, especially the relatedness needs; experience is easier to be shared than material. Despite increasing attention to these two types of purchase, there still are some under-researched topics for future research: a) the long-term impact of different purchase types on individuals’ hedonic well-being and eudaimonia, as well as the applicable conditions of “experience recommendation”; b) improving the extant research paradigms, such as retrospection and imagination, in order to increase the ecological validity of the study; c) conducting the indigenous studies on these two types of purchase and their relationships with happiness under the Chinese context.

Keywords experiential purchase      material purchase      happiness     
Corresponding Authors: JIANG Jiang, E-mail:    
Issue Date: 15 November 2014
E-mail this article
E-mail Alert
Articles by authors
XU Feng
ZENG Taoran
XU Yayi
Cite this article:   
JIANG Jiang,XU Feng,ZENG Taoran, et al. Experiential Purchases, Material Purchases, and Happiness: An Introduction[J]. Advances in Psychological Science, 2014, 22(11): 1782-1790.
URL:     OR
[1] TAN Fei; LI Aimei; SUN Hailong; HOU Fen. The effect of focusing missing on instant happy experience[J]. Advances in Psychological Science, 2016, 24(10): 1544-1550.
[2] YU Ying; JING Fengjie. Development and application of the hedonic adaptation theory[J]. Advances in Psychological Science, 2016, 24(10): 1663-1669.
[3] ZOU Qiong; ZUO Bin; DAI Taotao. Happiness at Work: Definition, Measurement Levels and Causal Models[J]. Advances in Psychological Science, 2015, 23(4): 669-678.
[4] GUO Dingrong;REN Jun;ZHANG Zhenxin;Fred B. BRYANT. Savoring: Enjoying Positive Experience with Concentrated Attention[J]. Advances in Psychological Science, 2013, 21(7): 1262-1271.
[5] LEE Jing;GUO Yong-Yu. The Relationship between Income and Happiness and Its Practical Implications[J]. , 2010, 18(07): 1073-1080.
[6] LI Hong-Li;CHANG Lei. An Evolutionary Psychological Perspective of Happiness[J]. , 2010, 18(07): 1046-1051.
[7] GAN Quan;ZUO Bin;SUN Shan.

The Concept and Model of Unhappiness

[J]. , 2010, 18(07): 1062-1067.
[8] ZHANG Jun-Wei;XU Fu-Ming;SUN Yan;LIU Teng-Fei;JIANG Duo. Happiness in Behavioral Decision Making and Its Promotion Strategy[J]. , 2010, 18(07): 1096-1103.
Full text



Copyright © Advances in Psychological Science
Support by Beijing Magtech