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   2011, Vol. 19 Issue (8) : 1205-1213     DOI:
研究前沿 |
Trust in Online Shopping
GUAN Yi-Jie;TAO Hui-Jie;WANG Zhou-Lan;SONG Yan
(1 School of Psychology; 2 Institute of Cognitive Neuroscience and Leaming, Beijing Normal University, Beijing 100875, China)
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Abstract  Trust is the willingness of a party to be actions of another party based on the positive expectation. Trust in online shopping includes disposition to trust, institution-based trust, trusting beliefs (trust in e-vendor) and trusting intentions. Personal experiences, personality and cognition influence disposition to trust. Security construction of Internet and service of the third-party institution influence institution-based trust. Practice of the Web, e-vendor reputation and e-shop size influence trust belief. The future researches may focus on the conception of trust in online shopping, the development of trust, cultural effect in trust and regaining trust after negative events.
Keywords online shopping      trusting intention      disposition to trust      institution-based trust      trusting beliefs     
Corresponding Authors: GUAN Yi-Jie   
Issue Date: 15 August 2011
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Cite this article:   
GUAN Yi-Jie,TAO Hui-Jie,WANG Zhou-Lan, et al. Trust in Online Shopping[J]. , 2011, 19(8): 1205-1213.
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