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   2011, Vol. 19 Issue (11) : 1675-1683     DOI:
研究前沿 |
Default Effect in Behavioral Decision Making
HUANG Bao-Zhen;XU Fu-Ming;WANG-Lan;MA Xiang-Yang;WU Xiu-Liang
(1 School of Psychology, Central China Normal University, and Hubei Human Development and Mental Health Key Laboratory, Wuhan 430079, China)
(2 Institute of Psychology, Chinese Academy of Sciences, Beijing 100101, China)
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Abstract  Default effect refers to a phenomenon that people tend to maintain the default and do not change the choice in decision making. Default effect widely exists in organ donations, retirement savings plans, consumer decision and other decision-making fields and has great application values in these fields. Currently, there are four ways for researchers to illustrate the formation mechanism of default effect: loss aversion, query theory, implicit recommendations and neural psychological mechanism. The factors to influence default effect include such as follows: effort, the framing of default and personal experience. Further research on default effect needs to deeply investigate our understanding of its causes, to strengthen cross-cultural research and to expand its application values.
Keywords default effect      loss aversion      query theory      implicit recommendations     
Corresponding Authors: XU Fu-Ming   
Issue Date: 15 November 2011
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HUANG Bao-Zhen
XU Fu-Ming
MA Xiang-Yang
WU Xiu-Liang
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HUANG Bao-Zhen,XU Fu-Ming,WANG-Lan, et al. Default Effect in Behavioral Decision Making[J]. , 2011, 19(11): 1675-1683.
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