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Advances in Psychological Science    2018, Vol. 26 Issue (7) : 1294-1306     DOI: 10.3724/SP.J.1042.2018.01294
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Consumer behavior from the perspective of embodiment cognition
Hua WEI1,2(),Haicen DUAN1,Zongkui ZHOU2()
1 College of Education Science, Xinyang Normal University, Xinyang 464000, China
2 Key Laboratory of Adolescent Cyberpsychology and Behavior, Ministry of Education, School of Psychology, Central China Normal University, Wuhan 430079, China
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Abstract  

Embodiment cognition theory has become a significant direction of consumer behaviour with abundant research findings. Hardly, however, have any related studies done in China. To promote the development of this domain, we reviewed relevant researches from the perspective of visual sense, tactile sense, taste sense and perception of movement. In the aspect of visual sense, we examined the impact of “up and down”, “left and right” and “big and small”. In the aspect of tactile sense, we mainly studied the effect of “soft and hard”, weight and temperature. In the aspect of taste sense, we mainly studied the effect of “sweet and bitter”. In the aspect of perception of movement, we examined the impact of “up and down movement”, “approaching movement” and “shut-down action”. Finally, based on the limitation of previous researches, we put forward directions for future research.

Keywords embodiment cognition      consumer behaviour      consumer character     
ZTFLH:  B849: F713.55  
Fund:Nanhu Scholars Program for Young Scholars of XYNU
Corresponding Authors: Hua WEI,Zongkui ZHOU     E-mail: weihua19840601@163.com;zhouzk@mail.ccnu.edu.cn
Issue Date: 29 May 2018
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Hua WEI
Haicen DUAN
Zongkui ZHOU
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Hua WEI,Haicen DUAN,Zongkui ZHOU. Consumer behavior from the perspective of embodiment cognition[J]. Advances in Psychological Science, 2018, 26(7): 1294-1306.
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http://journal.psych.ac.cn/xlkxjz/EN/10.3724/SP.J.1042.2018.01294     OR     http://journal.psych.ac.cn/xlkxjz/EN/Y2018/V26/I7/1294
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[1] ZHENG Weiqi; LIU Ye; FU Xiaolan. The Factors that Influence the Choices of Time Movement Perspectives in Spatial-Temporal Metaphors[J]. Advances in Psychological Science, 2015, 23(10): 1711-1722.
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