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Advances in Psychological Science    2016, Vol. 24 Issue (5) : 665-675     DOI: 10.3724/SP.J.1042.2016.00665
Conceptual Framework |
Mechanisms and measures of the public’ sense of income unfairness: Dual viewpoint of reference dependence and loss aversion
XU Fuming; SHI Yanwei; LI Ou; ZHANG Hui; LI Yan
(School of Psychology, Central China Normal University; Key Laboratory of Human Development and Mental Health of Hubei Province; Key Laboratory of Adolescent Cyberpsychology and Behavior (CCNU), Ministry of Education, Wuhan 430079, China)
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Abstract  

In recent years, the increasing gap of wealth between the rich and the poor has given rise to the public’s strong sense of income unfairness, which was primarily caused by relative comparison between individual own income and others’ income. This project is based on the reference dependence and loss aversion of prospect theory value function, carrying out a series of empirical studies on the formation mechanisms and management measures of the public’s sense of income unfairness. This project will use multiple methods of psychological measuring, laboratory experiment and intervention study; employing the ERP technique of nerve electrophysiology and SCR method of psycho-physiological experiment; probing into mechanisms of self-reference vs. other-reference dependence, single-reference-point vs. multi-reference point comparison and the loss aversion acting on the asymmetry of advantageous inequality vs. disadvantageous inequality leading to individuals’ sense of income unfairness; finally choosing community resident and manipulating the referent, the reference-point, and the gain-loss framing, and then conducting multi-round and multi-variable intervention studies so as to empirically investigating into the coping strategies of lessening individuals’ sense of income unfairness, which will be used as the basis of management strategies and policy advice.

Keywords sense of income unfairness      prospect theory      value function      reference dependence      loss aversion     
Corresponding Authors: XU Fuming, E-mail: fumingxu@126.com   
Issue Date: 15 May 2016
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XU Fuming
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Cite this article:   
XU Fuming,SHI Yanwei,LI Ou, et al. Mechanisms and measures of the public’ sense of income unfairness: Dual viewpoint of reference dependence and loss aversion[J]. Advances in Psychological Science, 2016, 24(5): 665-675.
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http://journal.psych.ac.cn/xlkxjz/EN/10.3724/SP.J.1042.2016.00665     OR     http://journal.psych.ac.cn/xlkxjz/EN/Y2016/V24/I5/665
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