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Advances in Psychological Science    2015, Vol. 23 Issue (7) : 1245-1257     DOI: 10.3724/SP.J.1042.2015.01245
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The Connotation, Mechanism and Corporate Response of Social Responsible Consumption
WANG Caiyu1,2; LEI Li1
(1 Department of Psychology, Renmin University of China, Beijing 100872, China)
(2 Xinyang Normal University, Xinyang 464000, China)
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Social responsible consumption (SRC) has been considered to be a notion with a core of consumer effort that brings about positive environmental and social improvement. Research about the structure of SRC has expanded from single dimension to multidimensional constructs, reflecting the characteristics of dynamic development. The formation mechanisms of SRC mainly include three categories: the distal mechanism is psychological mechanism of evolution; attitude-behavior (intention) model is the consumer internal psychological mechanism, belonging to the proximal mechanisms; the social norms are external factors, belonging to the middle mechanism. In order to meet consumer social responsible needs, companies have to pay attention to their own social responsibility, but the effectiveness of corporate social responsibility is moderated by many factors. Finally, the paper pointed out the future research direction.

Keywords social responsible consumption      descriptive norms      injunctive norms      corporate social responsibility     
Corresponding Authors: LEI Li, E-mail:   
Issue Date: 15 July 2015
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WANG Caiyu,LEI Li. The Connotation, Mechanism and Corporate Response of Social Responsible Consumption[J]. Advances in Psychological Science, 2015, 23(7): 1245-1257.
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