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Advances in Psychological Science    2015, Vol. 23 Issue (4) : 679-689     DOI: 10.3724/SP.J.1042.2015.00679
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Type of Consumer Health-Enhancing Behaviors and Its Formation Mechanism
WANG Caiyu1,2; LEI Li1,3
(1 Department of Psychology, Renmin University of China, Beijing 100872, China) (2 Xinyang Normal University, Xinyang 464000, China) (3 School of Psychology, Central China Normal University, Wuhan 430079, China)
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Health-enhancing behaviors refer that consumers through healthy lifestyle buy healthy products to achieve health. Health-enhancing behaviors can be influenced by a multiplicity of different factors, including proximate cause and ultimate cause. Proximate cause can be explained as follows: ultimate cause shows the tendency of seeking benefits and avoiding disadvantages from evolutionary psychology, proximate cause is a reflex of the impact of current conditions, life course theory pay attention to accumulated effect of childhood family experiences on subsequent consumer behavior, the orientation of ecological approach emphasize osmosis of ecosystems from outside to inside, dynamic mechanism explains the internal driving force of health how to form. Finally, the paper constructed a comprehensive model, and pointed out the future research direction.

Keywords proximate cause      ultimate cause      life course theory      consumer modern health worries     
Corresponding Authors: LEI Li, E-mail:   
Issue Date: 15 April 2015
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WANG Caiyu,LEI Li. Type of Consumer Health-Enhancing Behaviors and Its Formation Mechanism[J]. Advances in Psychological Science, 2015, 23(4): 679-689.
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