Abstract:

The linguistic bias can be defined as a systematic asymmetry in word choice as a function of the social category to which the target belong. Researches of linguistic bias mainly focus on linguistic intergroup bias (LIB), linguistic expectancy bias (LEB) and negation bias (NB). The theoretical explanations of linguistic bias include motivation mechanism and cognition mechanism. Cognition and stereotypes of communicator, mood, traits of personality, group identity, communicative purposes and other factors affect the linguistic bias in interpersonal communication. Expanding the researches of psychological mechanisms, types and applied researches, innovating the research methods, and making more localization studies in the Chinese context are the future research directions of linguistic bias.

Key words: linguistic bias, interpersonal communication, negation bias, motivation and cognition mechanism, stereotype