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Advances in Psychological Science    2013, Vol. 21 Issue (11) : 2047-2056     DOI: 10.3724/SP.J.1042.2013.02047
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Decision-making under Ethical Temptation: How Construal Level Theory May Help
YAN Jin;LOU Chunhua
(School of Management, Zhejiang University, Hangzhou 310058, China)
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Abstract  

Ethical temptation is defined as moral judgment situations in which unethical decisions are made due to failure of self-control especially in inter-temporal choices. According to the construal level theory, individual difference in construal level may impact decision-making under ethical temptation. When facing ethical temptations, individuals with a high construal level are likely to aware the ethical principles imbedded in the decision-making process, form ethical judgment, and behave in ways that are consistent with ethical principles through the mechanism of self-control. On the other hand, individuals with a low construal level may pay attention to short-term instrumental outcomes by deliberative thinking, overlook the ethical principles, and behave unethically. Therefore, we argue that the construal level theory is a theoretical tool with practical implications in understating decision-making under ethical temptation.

Keywords ethical temptation      inter-temporal choice      ethical decision making      construal level theory      self- control     
Corresponding Authors: YAN Jin   
Issue Date: 15 November 2013
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YAN Jin,LOU Chunhua. Decision-making under Ethical Temptation: How Construal Level Theory May Help[J]. Advances in Psychological Science, 2013, 21(11): 2047-2056.
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http://journal.psych.ac.cn/xlkxjz/EN/10.3724/SP.J.1042.2013.02047     OR     http://journal.psych.ac.cn/xlkxjz/EN/Y2013/V21/I11/2047
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