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Advances in Psychological Science    2013, Vol. 21 Issue (5) : 886-892     DOI: 10.3724/SP.J.1042.2013.00886
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Ratio Bias in Behavioral Decision
MENG Zhenzhen;XU Fuming;KONG Shixiao;LI Haijun;XIANG Peng
(Key Laboratory of Adolescent Cyberpsychology and Behavior (CCNU), Ministry of Education; School of Psychology, Central China Normal University; Key Laboratory of Human Development and Mental Health of Hubei Province, Wuhan 430079, China)
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Abstract  The Ratio bias occurs when people judge an unlikely event as less likely or more surprising when its probability is presented in the form of equivalent ratios of small than of larger numbers. This phenomenon is universal in people`s daily decision-making, especially in managerial and medical decisions. The paper introduces two psychological mechanisms of the ratio bias, including norm theory and cognitive-experiential self-theory. We then discuss the factors that affect the ratio bias, including metacognitive skills, numeracy, cognitive perspective, and task characters, ect. We outline several issues that deserve further investigations.
Keywords ratio bias      norm theory      cognitive-experiential self-theory     
Corresponding Authors: XU Fuming   
Issue Date: 15 May 2013
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MENG Zhenzhen
XU Fuming
KONG Shixiao
LI Haijun
XIANG Peng
Cite this article:   
MENG Zhenzhen,XU Fuming,KONG Shixiao, et al. Ratio Bias in Behavioral Decision[J]. Advances in Psychological Science, 2013, 21(5): 886-892.
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http://journal.psych.ac.cn/xlkxjz/EN/10.3724/SP.J.1042.2013.00886     OR     http://journal.psych.ac.cn/xlkxjz/EN/Y2013/V21/I5/886
[1] Chen Jun;He Xiaoling;Zhang Jijia. Two Theories in Counterfactual Thinking:
Norm Theory Perspective and Goal-Directed Perspective
[J]. , 2007, 15(03): 416-422.
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