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Advances in Psychological Science    2013, Vol. 21 Issue (1) : 125-134     DOI: 10.3724/SP.J.1042.2013.00125
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The Cognitive Mechanism and Influential Factors of Perception of Inflation
GAO Fei;ZHANG Weiwei;PAN Xiaofu
(1 School of Culture and Social Development Studies, 2 School of Psychology, Southwest University, Chongqing 400715, China)
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Abstract  The perception of inflation is a subjective experience of inflation. The cognitive mechanism of perception of inflation is generally reflected in the price experience phase and the integration phase: the price experience phase mainly involves individual’s susceptibility and memory; the integration phase mainly involves availability heuristic, anchoring and adjustment heuristic. Additionally, it is suggested that many factors make impact on the perception of inflation, including the expectation of inflation, framing effects, price fairness, social amplification, currency changeover and so on. Future studies could focus on exploring information processing mode, cognitive-neural mechanism, cross-culture influential factors and new index with highecological validity.
Keywords perceived inflation      differential threshold      loss aversion      availability heuristic      anchoring and adjustment heuristic     
Corresponding Authors: PAN Xiaofu   
Issue Date: 15 January 2013
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GAO Fei,ZHANG Weiwei,PAN Xiaofu. The Cognitive Mechanism and Influential Factors of Perception of Inflation[J]. Advances in Psychological Science, 2013, 21(1): 125-134.
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