ISSN 1671-3710
CN 11-4766/R
主办：中国科学院心理研究所
出版：科学出版社

心理科学进展 ›› 2011, Vol. 19 ›› Issue (1): 124-131.

• 研究前沿 • 上一篇    下一篇

心理账户基本特征的影响因素

周静;徐富明;刘腾飞;张军伟;蒋多   

  1. (1华中师范大学心理学院暨湖北省人的发展与心理健康重点实验室, 武汉 430079)
    (2中国科学院心理研究所, 北京 100101)
  • 收稿日期:2010-03-25 修回日期:1900-01-01 出版日期:2011-01-15 发布日期:2011-01-15
  • 通讯作者: 徐富明

Influential Factors of Basic Features of Mental Accounting

ZHOU Jing;XU Fu-Ming;LIU Teng-Fei;ZHANG Jun-Wei;JIANG Duo   

  1. (1 School of Psychology, Central China Normal University, and Hubei Human Development and Mental Health Key Laboratory, Wuhan 430079, China)
    (2 Institute of Psychology, Chinese Academy of Sciences, Beijing 100101, China)
  • Received:2010-03-25 Revised:1900-01-01 Online:2011-01-15 Published:2011-01-15
  • Contact: XU Fu-Ming

PDF (PC)

3584

被引次数

35

摘要： 心理账户是指个体对经济行为进行编辑、分类、预算以及评估的过程。心理账户中的基本特征主要包括享乐主义编辑、非替代性和局部账户。这些特征又受到一些因素的影响, 如享乐主义编辑受事件框架和个体差异的影响, 非替代性和预算控制受模糊性的影响, 局部账户受价值原始水平、语义联系程度和评价方法的影响。未来对心理账户的研究需要进一步探讨心理账户特征的普遍性、心理账户的机制及其文化差异。

关键词: 心理账户, 享乐主义编辑, 非替代性, 预算, 自我控制

Abstract: Mental accounting describes the entire process of coding, categorizing, budgeting and evaluating. The basic features of mental accounting include hedonic editing, non-fungibility and topical account. These features are influenced by some factors, such as hedonic editing which is influenced by frame and individual differences, non-fungibility and mental budgeting which is influenced by “malleable” factors, topic account which is influenced by original value, semantic relatedness and evaluation methods. Research in the future needs to explore the generalization, underlying mechanism, and cultural differences of mental accounting.

Key words: mental accounting, hedonic editing, non-fungibility, budgeting, self-control