ISSN 1671-3710
CN 11-4766/R
主办:中国科学院心理研究所
出版:科学出版社

心理科学进展 ›› 2010, Vol. 18 ›› Issue (6): 865-870.

• •    下一篇

决策过程中的记忆可提取性效用

张子淳;樊春雷;王晓嘉   

  1. (1中国科学院心理研究所社会与经济行为研究中心, 北京 100101)
    (2中国科学院研究生院, 北京 100049)
  • 收稿日期:2009-12-12 修回日期:1900-01-01 出版日期:2010-06-15 发布日期:2010-06-15
  • 通讯作者: 樊春雷

Remembered Utility in Decision Making

ZHANG Zi-Chun;FAN Chun-Lei;WANG Xiao-Jia   

  1. (1 Social and Economic Behavior Research Center, Institute of Psychology, Chinese Academy of Science, Beijing 100101, China)
    (2 Graduate School of Chinese Academy of Sciences, Beijing 100049, China)
  • Received:2009-12-12 Revised:1900-01-01 Online:2010-06-15 Published:2010-06-15
  • Contact: FAN Chun-Lei

摘要: 记忆的可提取性效用是人们在评估过往事件时所感受到的愉悦或满意程度, 这种评估建立在人们从记忆中提取出的信息基础上。研究发现, 人们对过往事件进行评估时会出现违反效用最大化原则的决策, 主要表现在三个实验现象上:峰终律、时长忽视和违背单调叠加性。研究者多从原型判断的角度去理解这些现象, 但可提取性效用是否还有其他内在机制仍然有待进一步研究。

关键词: 可提取性效用, 峰终律, 时长忽视, 违背单调叠加性, 原型判断

Abstract: Remembered utility is the extent of pleasure or contentment to which people have when a global evaluation based on the information retrieved from memory is made of a past episode, or a collection of episodes. Previous studies about remembered utility revealed that people often failed to maximize their utility when they were asked to provide a global evaluation of past episodes. Main findings of existing studies proposed three rules: peak-end rule, duration neglect and violations of monotonicity. Although these rules can be explained from the perspective of judgment by prototype, further investigations are needed to understand whether there is any other internal mechanism of remembered utility.

Key words: remembered utility, peak-end rule, duration neglect, violations of monotonicity, judgment by prototype