ISSN 0439-755X
CN 11-1911/B
主办:中国心理学会
   中国科学院心理研究所
出版:科学出版社
Does “male beauty” really work: The impact of male endorsements on female consumers’ evaluation of female-gender-imaged product
WANG Lili, DONG Menglu
Acta Psychologica Sinica . 2022, (2): 192 -204 .  DOI: 10.3724/SP.J.1041.2022.00192