感性还是理性?文化衍生的权力感对广告诉求偏好的影响
江红艳, 张婧, 孙配贞, 江贤锦
Emotional or rational? The impact of culturally-derived power on the preference for advertising appeals
JIANG Hongyan, ZHANG Jing, SUN Peizhen, JIANG Xianjin
心理学报
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2022, (6): 684
-702
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DOI: 10.3724/SP.J.1041.2022.00684
