萌萌哒还是古灵精怪?奢侈品品牌可爱风格对消费者偏好的影响
冯文婷, 徐瑗苹, 黄海, 汪涛
Kawai vs. Whimsical: The influence of cuteness types of luxury brands on consumers’ preferences
FENG Wenting, XU Yuanping, HUANG Hai, WANG Tao
心理学报
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2022, (3): 313
-330
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DOI: 10.3724/SP.J.1041.2022.00313
