“美男诱惑”真的奏效吗：男性代言女性产品对女性消费者产品评价的影响
王丽丽, 董梦璐
Does “male beauty” really work: The impact of male endorsements on female consumers’ evaluation of female-gender-imaged product
WANG Lili, DONG Menglu
心理学报
.
2022, (2): 192
-204
.
DOI: 10.3724/SP.J.1041.2022.00192
