网络环境下广告怀旧有助于品牌的口碑传播吗?基于情感双维度视角
廖以臣, 许传哲, 龚璇
Does nostalgic advertising contribute to the spread of a brand’s word of mouth? An emotional two-dimensional perspective
LIAO Yichen, XU Chuanzhe, GONG Xuan
心理学报
.
2019, (8): 945
-957
.
DOI: 10.3724/SP.J.1041.2019.00945
