自强还是自嘲?名人代言如何提升社会化媒体广告的营销效果
黄敏学, 姚舜禹, 刘茂红
Self-enhancing or self-deprecating: How can celebrity endorsement enhance the marketing effectiveness of advertisements in social media
HUANG Minxue, YAO Shunyu, LIU Maohong
心理学报
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2018, (8): 907
-919
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DOI: 10.3724/SP.J.1041.2018.00907
