公司形象和产品属性超越的协同效应：基于刻板印象内容模型
江红艳;王海忠;何云;朱力
The synergistic effect between corporate image and product’s superior benefits: A stereotype content model approach
JIANG Hongyan; WANG Haizhong; HE Yun; ZHU Li
心理学报
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2016, (1): 95
-105
.
DOI: 10.3724/SP.J.1041.2016.00095
