人之将尽, 消费国货?死亡信息的暴露增加国货选择的现象、中介和边界条件解析
柳武妹;王海忠;何浏
When One Is Dying, Will H/She Buy Domestic Products? Exploring Whether, Why and When the Exposure to Death-related Information Will (Not) Increase Domestic Brand Choices
LIU Wumei; WANG Haizhong; HE Liu
心理学报
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2014, (11): 1748
-1759
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DOI: 10.3724/SP.J.1041.2014.01748