心理账户的认知标签与情绪标签对消费决策行为的影响
李爱梅;李斌;许华;李伏岭;张耀辉;梁竹苑
Effects of Cognitive and Affective Tags in Mental Accounting on Consumer Decision Making
LI Ai-mei;LI Bin;XU Hua;LI Fu-ling;ZHANG Yao-hui;LIANG Zhu-yuan
心理学报
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2014, (7): 976
-986
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DOI: 10.3724/SP.J.1041.2014.00976
