品牌承诺能抵御负面信息吗? ——自我调节导向的调节作用
田阳;王海忠;柳武妹;何浏;黄韫慧
Can Brand Commitment Resist Negative Publicity? —— the Moderate Effect of Regulatory Focus
TIAN Yang;WANG Haizhong;LIU Wumei;HE Liu;HUANG Yunhui
心理学报
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2014, (6): 864
-875
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DOI: 10.3724/SP.J.1041.2014.00864
