评论不一致性对消费者的双面影响:产品属性与调节定向的调节
黄敏学;王艺婷; 廖俊云;刘茂红
Mixed effects of inconsistent reviews on consumers: The moderating roles of product attributes and regulatory focus
HUANG Minxue; WANG Yiting; LIAO Junyun; LIU Maohong
心理学报
.
2017, (3): 370
-382
.
DOI: 10.3724/SP.J.1041.2017.00370