将错就“措”还是改“谐”归正? 谐音对消费者广告评价的影响
周寿江, 赵一晨, 张瑾瑜, 康琪(Khloe Qi KANG)
Correcting missteps or embracing humor? The impact of homophony on consumer Ad evaluation
ZHOU Shoujiang, ZHAO Yichen, ZHANG Jinyu, Khloe Qi KANG
心理学报
.
2025, (2): 331
-348
.
DOI: 10.3724/SP.J.1041.2025.0331
