将错就“措”还是改“谐”归正? 谐音对消费者广告评价的影响
周寿江, 赵一晨, 张瑾瑜, 康琪
Correcting missteps or embracing humor? The impact of homophony on consumer Ad evaluation
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心理学报
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2025, (2): 331
-348
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DOI: 10.3724/SP.J.1041.2025.0331
